15 Jun 2010 17:02 - posted by David Knight
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Every year for the past decade the Fireflies, an intrepid group of cyclists from the advertising and production industries have challenged themselves to climb eight Alpine peaks in nine days, from Geneva to Cannes!
The 10th Fireflies ride starts today, in aid of Leuka, the charity working researching a cure for leukaemia – and BUG's very own Phil Tidy is among the riders!